What information do we hold?

We hold the following information about you;

• Information that you provide to us such as;
  • Name
  • Your Address, and the addreses that you ask us to ship to
  • Contact telephone number
  • Date of Birth
  • Email Address
  • Social Media Profiles
• Information about the products and services we have provided, such as the things we’ve sent to you, when and how you paid, and how you shopped with us.
• Your account login details, such as your username (email) and hashed password. We will never store your password in plan text on our system.
• Marketing preferences, such as if you are willing to hear from us via email.
• Information about the device you’ve used to access our website, such as your devices make and model number, browser and IP address.
• Information from other sources and specialist companies that provide enhanced customer information such as Royal Mail and social media providers.

The legal basis for holding your information

To hold your personal information, we have to have a “legal basis” to do so. This includes;

• Consent - by providing your details, and agreeing to our terms, you’ve told us that you’re happy for us to process your personal information for specific purposes.
• Fulfilment of contract - We need your personal information to fulfil our end of the deal and complete the contract between us when you order.
• Legitimate interests - The information we hold enables us to trade our business, but never over and above your interest or legal rights.
• Legal obligation - Where we are required to process your information by law.

We may use your information in the following ways;

• To provide our products to you - we will use your information to make our products available to you. If you then decide to order products from us – that’s great – thank you! After that we’ll use your information to fulfil your order.
• To improve our service - we need to understand our customers better to be able to continue to provide a great experience when visiting our sites or social media pages. We’ll use your data to provide personalised offers and discounts, and to optimise our website.
• Contacting you - we’ll use your information to contact you about the progress of your order, respond to a query or issue or ask for feedback.
• Marketing and advertising - we use your personal information to provide relevant promotions materials to you via email and social media. We may also promote other companies and services to you via banners on our websites where appropriate. We may use information that we hold about you to understand the effectiveness of our marketing campaigns.
• Analytics - a few of us are massive data geeks, so we may aggregate the data we hold about our customers to produce statistical analysis and profile our users to provide more bespoke offers and services to you.

When we talk about cookies here, we don’t mean those yummy gooey round things that don’t last 5 minutes in my house, here we’re using the term ‘cookie’ in the technical sense, including similar technologies such as tags and pixels. These are effectively small data files that websites place on your device

Our use of cookies

We use cookies for the following purposes;

• To improve the performance of our website by understanding where you’re shopping and where you experience issues.
• To improve the experience you receive on our website. For example, we’ll use a cookie so that we can remember who you are once you’ve signed in, and to keep track of what you’ve placed in your basket.
• To collect data about how you and other customers use our website.

We use the following types of cookies;

• Strictly necessary cookies - these are cookies that are required for certain areas of our website. For example, it’s not possible for us to provide a ‘basket’ to you, or allow you to sign in securely without the use of these types of cookies. They are usually deleted shortly after you leave the website.
• Analytical cookies - these allow us to gather information about how you use our website so we can improve the way it works. When we use these cookies, the data is aggregated and anonymised which means we can’t identify you as an individual.
• Functionality cookies - we use these to recognise you when you return to our website. These cookies will remain on your device until you choose to delete them. Once you do – you’ll need to sign in again.

Blocking or restricting cookies

You can stop cookies from being placed on your device by activating settings on your browser. Please remember though – if you do choose to do this, our website may not function correctly, and we may not be able to offer our products and services.

For more information about cookies, check out https://www.allaboutcookies.org/.

We may share your personal information with our service providers such as;

• Social media platforms such as Facebook
• Companies that provide insight and analytics services such as Google and Facebook.
• Payment Processors such as PayPal
• Our agents, advisors and others involved in processing our accounts and providing you with amazing customer service.
• Third party vendors that provide our IT infrastructure.
• Logistics and delivery providers that allow us to get your items to you
• Where relevant, our professional advisors such as Lawyers.

If you come to us via, or use the services of other companies such as social media platforms, please be aware your data is also subject to their privacy policies.

There may be other circumstances that require us to share your information such as;

• If we need to protect our legal rights, users, systems or services
• If we are required to by law to provide details by a public or regulatory authority.

Our services are hosted within the European Economic Area (EEA) and are therefore protected by the appropriate safeguards set out in law, such as the General Data Protection Regulations (GDPR) and Data Protection Act (DPA)

We would like to keep you updated with the latest on our amazing range of products and promotions that we think you might be interested in. We’ll do this by email and social media platforms such as Facebook.

We won’t send you marketing messages if you don’t ask us to, but we may still contact you to let you know about service updates.

If you do ask us to opt you out of marketing messages, it might take a few days for us to process – sometimes these things are flying through the interwebs and it might not be possible for us to get them back before they hit your inbox.

You have a number of rights under various data protection regulations. These include;

• The right to be informed
• The right of access
• The right to rectification
• The right to erasure (to be forgotten)
• The right to restrict processing
• The right to data portability
• The right to object
• Rights in relation to automated decision making and profiling.

Where we rely on consent as a legal basis for processing your information, you can withdraw that consent at any time.

If you are seeking to exercise these rights, please get in touch as detailed in the ‘contact us’ section of this page. When contacting us, we will need to verify your identity until we can fulfil your rights under data protection regulation.

We will never keep your information for any longer than necessary. In most cases this length of time is determined by law.

Our retention period is usually 7 years from the point at which you end your relationship with us.

We take the security of your personal data very seriously. Some of the controls we have in place include;

• The limitation of physical access to computers and systems that hold your personal information.
• Technology controls such as firewalls, user verification techniques and strong data encryption.
• Systems are configured to automatically ‘detect and respond’ to perceived and actual threats.
• Industry ‘good practice’ standards to support the maintenance of robust information security.
• Enforcing a ‘need to know’ policy for access to any of our data or systems.

If you would like, or need to exercise any of your rights as set out in the “Your rights” section, or if you’re just generally curious as to how we hold, store and process your data, please contact us via one of the following means;

• By email [email protected]
• By Post
  9 Fells Paddock
  Marston Moretaine
  Bedfordshire
  MK43 2AF